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A Legion of Inspired, Hopeful, and Smarter-Thanks-to-Him Cooperators

Hi all,

Some of you remember well, I am sure, the little store we inhabited on Burdick Street. In 2008, we invited a man named Bill Gessner to come to Kalamazoo from Minneapolis, and instruct myself, our board, and our budding management team about how to expand and relocate our quirky little store. During his visit and the calls we had for years after, he asked hard questions, taught me to breathe, inspired the board to live into their best leadership selves, beat the pants off me at ping pong, and generally left me feeling like we could, indeed, make this big idea of expansion a reality.

In 2011, as you know, we moved to our new, beautiful home on Harrison. Bill was so excited for us! And proud with us. The next year, in 2012, Bill was inducted into the Cooperative Hall of Fame. Here's how he was described at the induction ceremony: "Loyal, loving, generous, unassuming, humorous, playful, even quirky. Thoughtful, visionary, patient, determined, incredibly strategic.” 

Over the years since, I have had the good fortune of seeing Bill many times, at national cooperative meetings and conferences, and continuing to benefit from his wisdom, his humor, and his inspiration. A highlight was sitting at minor league baseball game with him, in San Diego, I think, having him gush about how excited he was for PFC.

Well, last week, I'm sad to say, we lost Bill Gessner to health issues. This loss has given me pause, taking time to reflect on all the amazing people - staff members, managers, consultants, owners, owner-lenders, customers, vendors, farmers, and friends - the legion of inspired, hopeful, and smarter-thanks-to-him cooperators he's left behind, and all we've done together to move the PFC in the direction it goes, aiming to better and better serve the community every day. 

I am immensely grateful to be in your midst. 

Bye Bill. Thank you so very much for inspiring us. We're better for all you were.

Have a good week everyone.




Your Co-op Wants to Hear What You Think


Guess what time it is!? You've got it, PFC Owner & Shopper Survey time!

As Kalamazoo's ONLY community-owned grocery store, input from you, our owners and community members is paramount to getting better at what we do.

You know PFC sells locally and sustainably sourced meat right? Yep. Know why? Because in a past owner/shopper survey, you asked for your co-op to be a source for better meat in Kalamazoo. PFC's Co+op Basics program is an incredible mix of high-quality products at really good prices. Know why we launched that? Because you asked us to be better on price. In 2013, PFC took on the management of Kalamazoo Farmers Market. Know why? Okay, okay, you see the pattern here.

My point here is that we're in business to create access for all to good food, and no one knows what that means better than you, our owners and shoppers. And to do that, we need to be the Best. Darned. Grocery. Store. we can be. As our owner and shopper base, your happiness with our store experience means you shop more, which means PFC can do more. So, please give us your feedback. Be part of the process that keeps moving our amazing little grocery store packing a big impact punch.

Here's the plan: We want 400 unique owner responses to the survey by February 15. And to sweeten the pot, we're offering this: Take the survey, and get entered into a drawing for one of three $50 PFC gift cards. So, let's do this. Let's make PFC even better. Together.

Thank you!


Showing Our Love Through Good Food

Hi all!

We have had a great weekend seeing so many smiling PFC owner faces! Thanks for being part of Owner Appreciation Days and letting us show our love through good food.
We are excited to extend the fun into tomorrow with Wellness Wednesday! Every Wednesday in January, PFC owners will enjoy 10% all non-sale items in Wellness. That's right, you can get your CBD, vitamins, and baby and body care at 10% off. Time to stock up!
If you're interested in receiving occasional updates from our Wellness Buyer, Nia, about new products, deals, and more in the PFC Wellness Department, please subscribe here to make sure you're opted in.
We're here for you. Let us know what we can do to make YOUR co-op even better.
Thanks for owning, shopping and loving PFC!