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Bicycle Benefits Rolls out in Kalamazoo

Gaby Gerken

Gaby Gerken

Farmers Market Assistant Manager


Kalamazoo Farmers Market has begun! Many people came out and participated in last year’s much-loved bike valet, and this year cyclists will find another added benefit when they bike to market… 

Bicycle Benefits! 

Bicycle Benefits is a program that operates in cities nationwide. The goal is to promote biking to local businesses, and in return those who bike will receive a small discount! This helps the business promote themselves as being bike friendly, decreases parking issues, and overall contributes to a healthy lifestyle. It’s a win/win situation for all those involved. 

How does it work?

Where can I buy my first sticker? 

If you bike to any of our markets (Kalamazoo Farmers Market, 100-Mile Market, or Sunday Market) you can stop by the Co-op Corner to buy your helmet sticker. Put it on your helmet and show it to any of the following market vendors for some great deals, including: 

            i heart jewelry: $5 off bike jewelry
            First Fruits: 10% off total
            Agropraxis Farm: 10% off total
            Pure Meadow Farms: 10% off total
            Handmade Kalamazoo: $18 tees
            Beau Beau’s Biscuits: $1 off pet products
            Blue Dog Family Farm: 10% off total
            IDA-GANT Enterprises: $1 off Fresh Supergreens Beverage
            Lupitas Gourmet Nuts: $1 off 1lp roasted nuts
            The Adventures of Barb and Tammy: $1 off large bag, $.50 off small, or a free granola bar
            Gypsy Kitchen: $.25 off single bag of cookies or $.50 off a half dozen (select flavors)
            Kaleamazoo Chips: $1 off kale chips 

You can also buy a sticker and save at Arcadia Ales, who is offering $1 off your first pint on Monday and Wednesday. We highly recommend stopping by for a beer on Wednesdays before heading down to 100-Mile Market, just off the bike path by the PFC. 

To see the latest businesses to join check out the website map at, and make sure to tell all your favorite bike friendly establishments about the program too.  Anyone can join by signing up online. 

We hope to see you at market this weekend, and don’t forget to tag your pictures with #bikethezoo. 

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